Allocating Most Of Your Marketing & Advertising Dollars To Traditional Marketing

Caveman Marketing Mistake #1:

The Mistake

Using most of your marketing budget on traditional marketing.

Why This Hurts You

There is a famous quote that says, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  That was true 20 years ago (and still is for traditional marketing efforts).  But it isn’t true now.  Now you can track EVERYTHING online so that you know exactly which marketing efforts are working and which aren’t.  If you put most of your money into traditional marketing, you are putting the most money into media that you have very little idea is working or not.  That is a HUGE waste when you could be putting almost 100% of your marketing budget directly toward efforts that you know work.

The Fix

Find out what is actually working in your marketing strategies with sophisticated tracking and analytics online.  Maximize your online presence and make it possible to do as much as possible for an online customer.

Use the marketing budget you have left to duplicate your online success with traditional media.