Many new bloggers or website owners say to themselves, “Ok, I’ve got my site up, and I’ve got some new posts added to my blog, so now I’m all set!” WRONG! People aren’t going to just magically start visiting your page. Most people find websites or blogs by using search engines like Google. In order for Google’s “spiders/bots” to find you, you need to get your website or blog pages “indexed‟ by them. But don’t get me wrong, I’m not saying that the spider and bots won‟t find you sooner or later, but it will significantly slow the process down, when you could speed it up by simply utilizing Google’s webmaster tools to get “indexed” right away.
First, you’ll need to register if you don‟t already have a Google account. Then you need to go to https://www.google.com/webmasters/tools/ . Then go to “Add Site‟ and verify that you are actually the site owner by using one of the three following methods:
- Add a meta tag from your homepage
- Upload an HTML file to your server
- Link to your Google Analytics account
When concentrating on indexing, it is very important to improve your sites ranking in order to get on that much desired “page 1” of Google. Here are a couple of other simple, yet effective, methods for improving your site rankings:
- Keywords – Think of what people would type in when searching to find your site. We highly recommend that you use these words in your title, and your headlines of your site.
- Good Content – As kindergarten as it seems it‟s essential to have good content with good keywords sprinkled throughout the body. Doing this will be a big plus in the eyes of Google.
- Links – Not only are links important, but good links are the key. You can do this by putting a link from another website into yours. The more links spreading you out like a spider‟s web will make you more popular with Google.
- Be Social – Get to know other bloggers interested in your ideas. Do this by commenting on their posts or ask for a guest post. This will help you create links going back to your site through theirs.
Caitlin Schlichting is the co-founder and CEO of Digital Fire, an online marketing company, and is also a teacher and trainer on the subjects of digital marketing.
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