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Category Archives:
Online marketing
The Importance of Anchor Text in Back-links
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
April 17, 2015
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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A New Breed of Digital Marketing
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
July 29, 2014
At Digital Fire, we pride ourselves on being different. We don't buy into new digital trends just because it's mainstream or because "everyone…
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How to Use Social Media Ads to Build Your Network Marketing Business
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
June 4, 2014
Even if you know nothing about advertising and are new to social media, this outlines the basic steps to get you started. Social…
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Keyword Audit & SEO
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
May 15, 2014
When was the last time you performed a keyword audit with regard to Search Engine Optimization (SEO) on your company website? “What are…
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Why Self-Guided Marketing Equals FSBO for Realtors
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
April 28, 2014
For three years running, the real estate industry has outspent the auto industry in online advertising, investing more than 4x the amount spent…
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