3 Simple Website Changes Top Manufacturers are Making to Get More Leads
- March 28, 2018
- Website Design
3 Simple Website Changes Top Manufacturers & Construction Suppliers are Making to Get More Leads
1. Add a “Call to Action” or “CTA” at the top of the front page.
This step is overlooked far too often. People put up a contact page and assume their site visitors will look for it and understand that they can get a free quote or a free estimate or a product sample. The truth is that website visitors don’t typically come to your site with an action plan in mind. It is your website’s job to convince them to take action. And you really don’t want them to be taking just any action. You want them to reach out to ask about a specific product or service. And you want them to understand exactly what they are going to get in return.
Adding a clear CTA button on the header of your site and/or on the main part of the homepage that you can see when the site loads is a big deal. It can change your site from one that site visitors visit to do research and then leave to one that site visitors intend to do research, but also reach out to you to become a customer while they are there. That is a MONUMENTAL difference when it comes to outcomes. And you can imagine the difference it could make for your business.
2. Add testimonials from your best customers
Have you ever driven up to a restaurant on a Friday or Saturday night around 6:30 pm that looks really nice but the parking lot is almost empty? Was your first thought, “This place looks nice, I’m sure it will be good.”? Or was it, “I wonder why nobody is here. It must not be that good.”? If you are like me, you were thinking the second option.
That’s because we, as humans, have a natural tendency to not want to be the only person doing something. We don’t want to be first. We want to see other people (awesome people just like us or even better than us) eating at that restaurant. Seeing a bunch of other people somewhere makes us assume that place is great.
So find as many of your best customers as possible and ask them to provide a quick testimonial (along with their permission to use their picture) to show off on your website. Or you could make an even bigger impact if you can get them to record a quick video testimonial to place on your site (just a short iPhone video is perfect!)…no need to get fancy.
These testimonials go a long way to making a sale easier when you get a lead.
3. Incorporate a “Live Chat” option for site visitors who have a question and want a quick answer
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