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Category Archives:
Digital Refresh
Turn Shoppers into Buyers with Remarketing
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
February 27, 2016
Like 81% of America, you diligently perform online research for a sweet new phone you want before making the actual purchase. You…
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Are You Ready for Mobilegeddon?
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
April 22, 2015
Even if traffic to your website has not yet been stalled by Google’s recent algorithm changes, eventually it will if it is not…
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Facebook Delivers Deeper Data
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
March 24, 2015
Most people are well aware that Facebook, like most social media platforms, targets advertising based on the user’s posts. Beginning today the company…
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A New Breed of Digital Marketing
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
July 29, 2014
At Digital Fire, we pride ourselves on being different. We don't buy into new digital trends just because it's mainstream or because "everyone…
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How to Use Social Media Ads to Build Your Network Marketing Business
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
June 4, 2014
Even if you know nothing about advertising and are new to social media, this outlines the basic steps to get you started. Social…
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What Color is Your SEO? White hat v. black hat Search Engine Optimization
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
May 20, 2014
How to tell the good guys from the bad guys on the Wild Wild Web and what to look for in…
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Keyword Audit & SEO
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
May 15, 2014
When was the last time you performed a keyword audit with regard to Search Engine Optimization (SEO) on your company website? “What are…
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Why Self-Guided Marketing Equals FSBO for Realtors
By
Caitlin Schlichting - Co-Founder & CEO of Digital Fire
April 28, 2014
For three years running, the real estate industry has outspent the auto industry in online advertising, investing more than 4x the amount spent…
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